Papaya is a sustainable maternity clothing brand that embraces organically chic and ethical fashion. Their eco-friendly and versatile designs allow moms to re-wear staple pieces and always feel radiant. a portion of all proceeds go towards MumsAid, a charity charity providing pregnant women and new mums with specialist counseling for emotional or mental health difficulties.
Thank you to Barelace Studio for the creative brief!
DELIVERABLES
Logo Design
Brand Illustrations
Brand Identity
Art Direction
Social Media Strategy
OOH & Print
Packaging Design